Porsche Taycan Turbo S Soho House One: One Built, None to Follow

Porsche just revealed a Taycan that has no equal — in the most literal sense. The Taycan Turbo S Soho House One is a Sonderwunsch project, the German brand’s extreme personalization program, developed in partnership with Soho House, the global network of members’ clubs and design-forward hotels. The car made its public debut on June 20–21, 2026, at the Icons of Porsche event held at Silverstone.

This isn’t a limited run. It’s not a collector’s package. It’s a single vehicle, built once, handed to one owner — and never repeated.

Quick Specs: Taycan Turbo S Soho House One

To understand what actually separates this car from every other Taycan on the road, it starts with a color — and the story behind where it came from.

The Paint Job That Took Hundreds of Hours

The exterior finish is one of the most labor-intensive aspects of this build. The color, officially called Greek Street Green, was developed to match the facade of the original Soho House location at 40 Greek Street in London.

Porsche applied it using an extended version of its Paint to Sample Plus process — a satin finish that demands significantly more precision and time than a standard gloss application. The result took hundreds of hours of manual work to complete.

The wheels were treated separately in Monteverde Green, creating a deliberate tonal contrast that ties the whole exterior together.

An Interior That Draws From Hospitality Design

Inside, the Soho House One drops the conventional sports-car playbook. The cabin feels closer to a well-designed private lounge than a performance cockpit. Bespoke leather, custom seat fabrics, and burl wood trim — a material rarely seen in the Taycan lineup — define the atmosphere.

The panoramic roof uses Variable Light Control technology, adjusting its opacity electronically. It’s a practical feature, but it also reinforces the comfort-first approach that runs through the entire project.

Every interior detail was designed by Soho Home — the interior design division of the Soho House group — giving the cabin a coherent identity that goes well beyond added trim.

Performance: Full Turbo S, No Compromises

The bespoke treatment didn’t touch the powertrain. Under the skin, this is still a full Taycan Turbo S: dual electric motors, a 105 kWh battery, 952 HP, and 818 lb-ft of torque.

The 2.4-second 0–60 mph run puts it in the same bracket as purpose-built performance cars — including internal combustion rivals like the Ferrari Roma and Lamborghini Urus Performante. The Sport Turismo body adds practicality without giving anything back in acceleration.

In the U.S. market, the standard Taycan Turbo S carries an MSRP starting around $190,000. The Soho House One, as a one-off Sonderwunsch commission, has no listed price — and that’s by design.

A Collaboration Built on Identity

Soho House is not a typical lifestyle partner. The brand has spent decades building a reputation among creative professionals, with locations across major cities that are known for curated design and a selective membership culture.

Pairing that identity with the Taycan Turbo S Sport Turismo makes editorial sense. It’s Porsche’s most versatile electric model — a car that communicates sophistication and utility without sacrificing performance.

Collaborations between premium automakers and design-driven brands have become more common in this segment. Few, however, reach the level of integration seen here, where the partner’s design language shapes the car from the bodywork in.

One Owner. No Second Chance.

The Taycan Turbo S Soho House One will not appear at any U.S. dealership. There’s no waitlist, no allocation, no production variant to order. That’s the entire premise of the Sonderwunsch program: each project is conceived, built, and delivered exactly once.

The car made its public debut at Silverstone and, from that point, belongs to a single owner — whose identity, naturally, was not disclosed.

For anyone following the most exclusive end of the automotive market, this Taycan sets a reference point that won’t be easy to move.