Alpine’s A290 Rallye Gets a Lacoste Twist in This Unique Show Car

Alpine A290 Rallye Lacoste: a one-off electric rally car with French style

Alpine and Lacoste have unveiled a one-off A290 Rallye that turns the brand’s electric competition car into a styling exercise with a clear motorsport base. It is not a production model, and that matters because the project is meant to showcase image and identity more than showroom demand.

Quick facts: Alpine A290 Rallye Lacoste

The point of this project is not volume sales. It is about showing how Alpine can use its rally-focused EV as a platform for brand storytelling.

What changed

The starting point is the Alpine A290 Rallye, the brand’s first electric car built for customer racing. The Lacoste collaboration adds a stronger visual identity, tying the car to the French fashion label’s crocodile theme.

That makes the car feel more like a design statement than a regular special edition. The mechanical package stays close to the rally car, while the styling pushes the concept into showpiece territory.

Exterior and cabin

The body gets exclusive exterior treatment, including Lacoste-inspired graphics and a theme built around the crocodile. The result is far more playful than a standard track or rally derivative, but it still keeps the compact, purposeful look of the A290 Rallye.

Inside, the theme continues with bespoke trim details and special surfaces that reflect the collaboration. Alpine has not released a complete list of all interior changes, so some details remain officially undisclosed.

Power and performance

Mechanically, the car keeps the same core setup as the A290 Rallye. That means 220 hp, 300 Nm of torque, front-wheel drive, and the kind of hardware expected from a customer-racing EV.

For American readers, the positioning is straightforward: this is not a Mustang Mach-E Rally rival in spirit, but a much smaller and more focused electric competition car. It is built to feel sharp and light rather than powerful in a straight line.

Launch and context

The car was revealed in June 2026 alongside a capsule apparel collection. Alpine has not announced U.S. pricing because the vehicle is not a retail product.

That makes the A290 Rallye Lacoste more relevant as a brand statement than a market product. For Alpine, the project helps keep the A290 name in the conversation while reinforcing its motorsport identity.